Bhu Foods vs Pacific Soul · Bay Area shelf head-to-head
Bhu Foods and Pacific Soul, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bhu Foods carries more Brand PowerBhu Foods is in more Bay Area grocersPacific Soul sits further up the premium end
Bhu Foods
Pacific Soul
36
brand power
22
11
products
10
6
categories
2
6
subcategories
3
5
grocers
1
$2.92
price per oz
$7.43
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bhu Foods▭ Pacific Soul
Distribution · 30% of score21·4
B
P
carried in 5 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score60·57
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bhu Foods
only Pacific Soul
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Bhu Foods · 4
only Pacific Soul · 0
no exclusive doors — everywhere Pacific Soul is, Bhu Foods is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bhu Foods · Pacific Soul