Big Picture Foods vs Ficacci · Bay Area shelf head-to-head
Big Picture Foods and Ficacci, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Big Picture Foods carries more Brand PowerBig Picture Foods is in more Bay Area grocersBig Picture Foods fields the deeper lineup
Big Picture Foods
Ficacci
30
brand power
11
11
products
3
4
categories
1
5
subcategories
1
4
grocers
1
$7.98
avg price
$11.42
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Big Picture Foods▭ Ficacci
Distribution · 30% of score17·4
B
F
carried in 4 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score60·22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Big Picture Foods
only Ficacci
no top category Big Picture Foods doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Big Picture Foods · 4
only Ficacci · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Big Picture Foods · Ficacci