Bio Orto vs Pasta Etc. · Bay Area shelf head-to-head
Bio Orto and Pasta Etc., side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bio Orto carries more Brand PowerPasta Etc. fields the deeper lineupBio Orto sits further up the premium end
Bio Orto
Pasta Etc.
34
brand power
28
9
products
13
7
categories
3
3
grocers
3
$1.25
price per oz
82.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bio Orto▭ Pasta Etc.
Distribution · 30% of score13·13
carried in 3 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Pasta Etc.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Bio Orto · 1
only Pasta Etc. · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bio Orto · Pasta Etc.
