Bioitalia vs Field Day · Bay Area shelf head-to-head
Bioitalia and Field Day, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Field Day carries more Brand PowerField Day is in more Bay Area grocersField Day fields the deeper lineupBioitalia sits further up the premium end
Bioitalia
Field Day
20
brand power
58
7
products
120
1
categories
42
5
grocers
12
28.5¢
price per oz
40.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bioitalia▭ Field Day
Distribution · 30% of score21·50
B
carried in 5 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bioitalia
no top category Field Day doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Bioitalia · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bioitalia · Field Day
