Birdie & Louie vs Nulo Freestyle · Bay Area shelf head-to-head
Birdie & Louie and Nulo Freestyle, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Birdie & Louie carries more Brand PowerBirdie & Louie is in more Bay Area grocersBirdie & Louie fields the deeper lineupBirdie & Louie sits further up the premium end
Birdie & Louie
Nulo Freestyle
40
brand power
11
18
products
3
2
categories
1
4
subcategories
2
12
grocers
1
53.4¢
price per oz
15.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Birdie & Louie▭ Nulo Freestyle
Distribution · 30% of score50·4
N
carried in 12 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score78
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Birdie & Louie
only Nulo Freestyle
no top category Birdie & Louie doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Birdie & Louie · Nulo Freestyle