Biscotti Tsoungari vs Walker's · Bay Area shelf head-to-head
Biscotti Tsoungari and Walker's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Walker's carries more Brand PowerWalker's is in more Bay Area grocersWalker's fields the deeper lineup
Biscotti Tsoungari
Walker's
10
brand power
53
3
products
36
1
categories
5
1
grocers
15
$5.86
avg price
$7.57
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Biscotti Tsoungari▭ Walker's
Distribution · 30% of score4·63
B
carried in 1 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Biscotti Tsoungari
no top category Walker's doesn’t also play in.
only Walker's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Biscotti Tsoungari · 0
no exclusive doors — everywhere Biscotti Tsoungari is, Walker's is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Biscotti Tsoungari · Walker's