Bitchin' Sauce vs Oolie · Bay Area shelf head-to-head
Bitchin' Sauce and Oolie, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bitchin' Sauce carries more Brand PowerBitchin' Sauce is in more Bay Area grocersBitchin' Sauce fields the deeper lineupBitchin' Sauce sits further up the premium end
Bitchin' Sauce
Oolie
54
brand power
27
17
products
11
7
categories
1
17
grocers
4
94.7¢
price per oz
59.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bitchin' Sauce▭ Oolie
Distribution · 30% of score71·17
O
carried in 17 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score76
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Dips & Spreads1 vs 4 SKUs
<1% of shelf
only Bitchin' Sauce
only Oolie
no top category Bitchin' Sauce doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bitchin' Sauce · Oolie
