Bixbi vs Liberty · Bay Area shelf head-to-head
Bixbi and Liberty, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Liberty carries more Brand PowerLiberty is in more Bay Area grocersLiberty fields the deeper lineup
Bixbi
Liberty
23
brand power
31
5
products
10
3
categories
2
3
subcategories
3
6
grocers
9
72.3¢
price per oz
$1.01
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bixbi▭ Liberty
Distribution · 30% of score25·38
B
L
carried in 6 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score34·57
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bixbi
only Liberty
no top category Bixbi doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Bixbi · 0
no exclusive doors — everywhere Bixbi is, Liberty is too.
only Liberty · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bixbi · Liberty
