Blake's vs Rao's · Bay Area shelf head-to-head
Blake's and Rao's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Rao's carries more Brand PowerRao's is in more Bay Area grocersRao's fields the deeper lineup
Blake's
Rao's
35
brand power
66
10
products
79
3
categories
6
3
subcategories
16
12
grocers
21
81.0¢
price per oz
59.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Blake's▭ Rao's
Distribution · 30% of score50·88
B
carried in 12 of 24 Bay Area grocers·carried in 21 of 24 Bay Area grocers
Depth · 25% of score57·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Blake's
only Rao's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Blake's · 1
only Rao's · 10
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Blake's · Rao's
