Blue Buffalo vs Evanger's · Bay Area shelf head-to-head
Blue Buffalo and Evanger's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Blue Buffalo carries more Brand PowerBlue Buffalo is in more Bay Area grocersBlue Buffalo fields the deeper lineup
Blue Buffalo
Evanger's
52
brand power
21
71
products
9
3
categories
2
5
subcategories
2
10
grocers
1
72.1¢
price per oz
59.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Blue Buffalo▭ Evanger's
Distribution · 30% of score42·4
carried in 10 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Cat Food28 vs 5 SKUs
5% of shelf
only Blue Buffalo
only Evanger's
no top category Blue Buffalo doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Blue Buffalo · 9
only Evanger's · 0
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Blue Buffalo · Evanger's
