Blue Buffalo vs Fussie Cat · Bay Area shelf head-to-head
Blue Buffalo and Fussie Cat, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Blue Buffalo carries more Brand PowerBlue Buffalo is in more Bay Area grocersBlue Buffalo fields the deeper lineupFussie Cat sits further up the premium end
Blue Buffalo
Fussie Cat
52
brand power
25
71
products
14
3
categories
1
5
subcategories
2
10
grocers
1
72.1¢
price per oz
79.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Blue Buffalo▭ Fussie Cat
Distribution · 30% of score42·4
carried in 10 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Fussie Cat
no top category Blue Buffalo doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Blue Buffalo · 9
only Fussie Cat · 0
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Blue Buffalo · Fussie Cat
