Blue Buffalo vs Iams · Bay Area shelf head-to-head
Blue Buffalo and Iams, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Blue Buffalo carries more Brand PowerBlue Buffalo is in more Bay Area grocersBlue Buffalo fields the deeper lineupBlue Buffalo sits further up the premium end
Blue Buffalo
Iams
52
brand power
25
71
products
11
3
categories
2
5
subcategories
2
10
grocers
6
72.1¢
price per oz
32.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Blue Buffalo▭ Iams
Distribution · 30% of score42·25
I
carried in 10 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Blue Buffalo
only Iams
no top category Blue Buffalo doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Blue Buffalo · 6
only Iams · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Blue Buffalo · Iams
