Blue Buffalo vs Paws Happy Life · Bay Area shelf head-to-head
Blue Buffalo and Paws Happy Life, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Blue Buffalo carries more Brand PowerBlue Buffalo is in more Bay Area grocersBlue Buffalo fields the deeper lineup
Blue Buffalo
Paws Happy Life
52
brand power
0
71
products
13
3
categories
2
5
subcategories
2
10
grocers
3
$20.51
avg price
$6.01
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Blue Buffalo▭ Paws Happy Life
Distribution · 30% of score42·13
P
carried in 10 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Blue Buffalo
only Paws Happy Life
no top category Blue Buffalo doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Blue Buffalo · 8
only Paws Happy Life · 1
both sides measured by the same instruments on the same shelves · see each brand’s full page: Blue Buffalo · Paws Happy Life