Blue Buffalo vs Royal Canin® · Bay Area shelf head-to-head
Blue Buffalo and Royal Canin®, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Blue Buffalo carries more Brand PowerBlue Buffalo is in more Bay Area grocersBlue Buffalo fields the deeper lineupRoyal Canin® sits further up the premium end
Blue Buffalo
Royal Canin®
52
brand power
13
71
products
4
3
categories
1
5
subcategories
2
10
grocers
1
72.1¢
price per oz
$1.20
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Blue Buffalo▭ Royal Canin®
Distribution · 30% of score42·4
R
carried in 10 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Royal Canin®
no top category Blue Buffalo doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Blue Buffalo · 9
only Royal Canin® · 0
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Blue Buffalo · Royal Canin®
