Blue Buffalo vs Signature Pet · Bay Area shelf head-to-head
Blue Buffalo and Signature Pet, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Blue Buffalo carries more Brand PowerBlue Buffalo is in more Bay Area grocersBlue Buffalo fields the deeper lineup
Blue Buffalo
Signature Pet
52
brand power
25
71
products
12
3
categories
2
5
subcategories
2
10
grocers
1
$20.51
avg price
$5.08
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Blue Buffalo▭ Signature Pet
Distribution · 30% of score42·4
S
carried in 10 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Blue Buffalo
only Signature Pet
no top category Blue Buffalo doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Blue Buffalo · 9
only Signature Pet · 0
both sides measured by the same instruments on the same shelves · see each brand’s full page: Blue Buffalo · Signature Pet