Blue Circle vs Ducktrap River Of Maine · Bay Area shelf head-to-head
Blue Circle and Ducktrap River Of Maine, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Ducktrap River Of Maine is in more Bay Area grocersBlue Circle sits further up the premium end
Blue Circle
Ducktrap River Of Maine
29
brand power
32
10
products
9
3
categories
2
5
subcategories
3
4
grocers
11
$3.04
price per oz
$2.31
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Blue Circle▭ Ducktrap River Of Maine
Distribution · 30% of score17·46
B
carried in 4 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Blue Circle
only Ducktrap River Of Maine
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Blue Circle · 3
only Ducktrap River Of Maine · 10
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Blue Circle · Ducktrap River Of Maine
