Blue Diamond vs Del Real · Bay Area shelf head-to-head
Blue Diamond and Del Real, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Del Real carries more Brand PowerDel Real is in more Bay Area grocersBlue Diamond fields the deeper lineupBlue Diamond sits further up the premium end
Blue Diamond
Del Real
50
brand power
58
43
products
17
3
categories
8
14
grocers
17
$1.35
price per oz
83.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Blue Diamond▭ Del Real
Distribution · 30% of score58·71
D
carried in 14 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth · 25% of score97
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Blue Diamond
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Blue Diamond · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Blue Diamond · Del Real
