Blue Zones Kitchen vs Lean Cuisine · Bay Area shelf head-to-head
Blue Zones Kitchen and Lean Cuisine, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Lean Cuisine carries more Brand PowerLean Cuisine is in more Bay Area grocersLean Cuisine fields the deeper lineupBlue Zones Kitchen sits further up the premium end
Blue Zones Kitchen
Lean Cuisine
35
brand power
45
8
products
39
5
categories
4
5
subcategories
7
7
grocers
8
$1.11
price per oz
62.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Blue Zones Kitchen▭ Lean Cuisine
Distribution · 30% of score29·33
carried in 7 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Frozen Ethnic Foods1 vs 2 SKUs
1% of shelf
only Blue Zones Kitchen
only Lean Cuisine
no top category Blue Zones Kitchen doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Blue Zones Kitchen · 4
only Lean Cuisine · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Blue Zones Kitchen · Lean Cuisine
