Blue Zones Kitchen vs Puravida · Bay Area shelf head-to-head
Blue Zones Kitchen and Puravida, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Blue Zones Kitchen is in more Bay Area grocersPuravida fields the deeper lineup
Blue Zones Kitchen
Puravida
35
brand power
39
8
products
16
5
categories
3
5
subcategories
4
7
grocers
6
$9.42
avg price
$7.19
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Blue Zones Kitchen▭ Puravida
Distribution · 30% of score29·25
carried in 7 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Entrees3 vs 3 SKUs
2% of shelf
only Blue Zones Kitchen
only Puravida
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Blue Zones Kitchen · 5
only Puravida · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Blue Zones Kitchen · Puravida
