Blue Zones Kitchen vs Purple Carrot · Bay Area shelf head-to-head
Blue Zones Kitchen and Purple Carrot, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Blue Zones Kitchen carries more Brand PowerBlue Zones Kitchen is in more Bay Area grocersBlue Zones Kitchen sits further up the premium end
Blue Zones Kitchen
Purple Carrot
35
brand power
25
8
products
6
5
categories
3
7
grocers
5
$1.11
price per oz
68.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Blue Zones Kitchen▭ Purple Carrot
Distribution · 30% of score29·21
carried in 7 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Frozen Meals2 vs 2 SKUs
1% of shelf
only Blue Zones Kitchen
only Purple Carrot
no top category Blue Zones Kitchen doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Blue Zones Kitchen · 4
only Purple Carrot · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Blue Zones Kitchen · Purple Carrot
