Bob Snail vs Nature's Bakery · Bay Area shelf head-to-head
Bob Snail and Nature's Bakery, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Nature's Bakery carries more Brand PowerNature's Bakery is in more Bay Area grocersNature's Bakery fields the deeper lineupBob Snail sits further up the premium end
Bob Snail
Nature's Bakery
19
brand power
53
5
products
28
3
categories
4
3
subcategories
5
4
grocers
16
$1.74
price per oz
69.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bob Snail▭ Nature's Bakery
Distribution · 30% of score17·67
B
carried in 4 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bob Snail
only Nature's Bakery
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Bob Snail · 0
no exclusive doors — everywhere Bob Snail is, Nature's Bakery is too.
only Nature's Bakery · 12
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bob Snail · Nature's Bakery
