Bob Snail vs Pure Organic · Bay Area shelf head-to-head
Bob Snail and Pure Organic, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bob Snail
Pure Organic
19
brand power
18
5
products
4
3
categories
2
4
grocers
4
$5.89
avg price
$13.79
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bob Snail▭ Pure Organic
Distribution · 30% of score17·17
B
P
carried in 4 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score34·28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bob Snail
only Pure Organic
no top category Bob Snail doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Bob Snail · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bob Snail · Pure Organic