Bob Snail vs Solely: Fruit Jerky · Bay Area shelf head-to-head
Bob Snail and Solely: Fruit Jerky, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Solely: Fruit Jerky carries more Brand PowerSolely: Fruit Jerky is in more Bay Area grocersSolely: Fruit Jerky fields the deeper lineupSolely: Fruit Jerky sits further up the premium end
Bob Snail
Solely: Fruit Jerky
19
brand power
45
5
products
11
3
categories
4
4
grocers
13
$1.74
price per oz
$2.89
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bob Snail▭ Solely: Fruit Jerky
Distribution · 30% of score17·54
B
carried in 4 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bob Snail
only Solely: Fruit Jerky
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Bob Snail · 1
only Solely: Fruit Jerky · 10
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bob Snail · Solely: Fruit Jerky
