Bobo's vs The Gfb · Bay Area shelf head-to-head
Bobo's and The Gfb, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bobo's carries more Brand PowerBobo's is in more Bay Area grocersBobo's fields the deeper lineup
Bobo's
The Gfb
57
brand power
36
47
products
18
8
categories
3
10
subcategories
3
15
grocers
8
$1.10
price per oz
$1.40
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bobo's▭ The Gfb
Distribution · 30% of score63·33
T
carried in 15 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score98·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bobo's · The Gfb
