Boca vs Jack & Annie's · Bay Area shelf head-to-head
Boca and Jack & Annie's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Jack & Annie's carries more Brand PowerJack & Annie's fields the deeper lineupJack & Annie's sits further up the premium end
Boca
Jack & Annie's
20
brand power
40
4
products
11
1
categories
5
1
subcategories
6
7
grocers
7
$1.75
price per item
$1.52
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Boca▭ Jack & Annie's
Distribution · 30% of score29·29
B
carried in 7 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Boca
no top category Jack & Annie's doesn’t also play in.
only Jack & Annie's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Jack & Annie's · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Boca · Jack & Annie's
