Boichik Bagels vs Wise Sons · Bay Area shelf head-to-head
Boichik Bagels and Wise Sons, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Wise Sons carries more Brand PowerBoichik Bagels is in more Bay Area grocersWise Sons fields the deeper lineupBoichik Bagels sits further up the premium end
Boichik Bagels
Wise Sons
30
brand power
43
6
products
16
3
categories
5
3
subcategories
8
9
grocers
8
$3.32
price per item
$2.51
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Boichik Bagels▭ Wise Sons
Distribution · 30% of score38·33
carried in 9 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Boichik Bagels
only Wise Sons
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Boichik Bagels · 4
only Wise Sons · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Boichik Bagels · Wise Sons
