Bonafide Provisions vs Kettle & Fire · Bay Area shelf head-to-head
Bonafide Provisions and Kettle & Fire, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bonafide Provisions carries more Brand PowerKettle & Fire is in more Bay Area grocersKettle & Fire fields the deeper lineupKettle & Fire sits further up the premium end
Bonafide Provisions
Kettle & Fire
63
brand power
54
13
products
27
3
categories
4
4
subcategories
6
11
grocers
16
48.3¢
price per oz
36.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bonafide Provisions▭ Kettle & Fire
Distribution · 30% of score46·67
carried in 11 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Broths & Stocks2 vs 4 SKUs
only Bonafide Provisions
only Kettle & Fire
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Bonafide Provisions · 2
only Kettle & Fire · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bonafide Provisions · Kettle & Fire
