Bonne Maman vs E. Waldo Ward & Son · Bay Area shelf head-to-head
Bonne Maman and E. Waldo Ward & Son, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bonne Maman carries more Brand PowerBonne Maman is in more Bay Area grocersBonne Maman fields the deeper lineup
Bonne Maman
E. Waldo Ward & Son
69
brand power
0
49
products
8
5
categories
3
10
subcategories
5
20
grocers
2
$9.25
avg price
$7.95
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bonne Maman▭ E. Waldo Ward & Son
Distribution · 30% of score83·8
E
carried in 20 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score98
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bonne Maman
only E. Waldo Ward & Son
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bonne Maman · E. Waldo Ward & Son