Bonne Maman vs Hey Boo · Bay Area shelf head-to-head
Bonne Maman and Hey Boo, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bonne Maman carries more Brand PowerBonne Maman is in more Bay Area grocersBonne Maman fields the deeper lineupHey Boo sits further up the premium end
Bonne Maman
Hey Boo
69
brand power
21
49
products
4
5
categories
2
10
subcategories
3
20
grocers
2
79.3¢
price per oz
$1.48
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bonne Maman▭ Hey Boo
Distribution · 30% of score83·8
H
carried in 20 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score98
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bonne Maman
only Hey Boo
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bonne Maman · Hey Boo
