Bonne Maman vs Rutherford & Meyer · Bay Area shelf head-to-head
Bonne Maman and Rutherford & Meyer, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bonne Maman carries more Brand PowerBonne Maman is in more Bay Area grocersBonne Maman fields the deeper lineupRutherford & Meyer sits further up the premium end
Bonne Maman
Rutherford & Meyer
69
brand power
26
49
products
7
5
categories
3
10
subcategories
4
20
grocers
2
79.3¢
price per oz
$2.05
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bonne Maman▭ Rutherford & Meyer
Distribution · 30% of score83·8
R
carried in 20 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score98
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bonne Maman
only Rutherford & Meyer
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bonne Maman · Rutherford & Meyer
