Bonne Maman vs Tracklements · Bay Area shelf head-to-head
Bonne Maman and Tracklements, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bonne Maman carries more Brand PowerBonne Maman is in more Bay Area grocersBonne Maman fields the deeper lineupTracklements sits further up the premium end
Bonne Maman
Tracklements
69
brand power
33
49
products
10
5
categories
4
10
subcategories
5
20
grocers
9
79.3¢
price per oz
$1.38
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bonne Maman▭ Tracklements
Distribution · 30% of score83·38
T
carried in 20 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score98
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bonne Maman
only Tracklements
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Bonne Maman · 12
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bonne Maman · Tracklements