Bonny Doon Vineyards vs Iruai · Bay Area shelf head-to-head
Bonny Doon Vineyards and Iruai, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bonny Doon Vineyards carries more Brand PowerBonny Doon Vineyards is in more Bay Area grocersBonny Doon Vineyards fields the deeper lineupIruai sits further up the premium end
Bonny Doon Vineyards
Iruai
32
brand power
9
13
products
2
4
categories
1
9
subcategories
2
4
grocers
1
$15.60
avg price
$31.04
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bonny Doon Vineyards▭ Iruai
Distribution · 30% of score17·4
I
carried in 4 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score66
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bonny Doon Vineyards
only Iruai
no top category Bonny Doon Vineyards doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Bonny Doon Vineyards · 4
only Iruai · 1
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bonny Doon Vineyards · Iruai