Bonny Doon Vineyards vs Swedish Dream · Bay Area shelf head-to-head
Bonny Doon Vineyards and Swedish Dream, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bonny Doon Vineyards carries more Brand PowerBonny Doon Vineyards is in more Bay Area grocersBonny Doon Vineyards fields the deeper lineupSwedish Dream sits further up the premium end
Bonny Doon Vineyards
Swedish Dream
32
brand power
12
13
products
4
4
categories
1
9
subcategories
1
4
grocers
1
$2.32
price per oz
$2.02
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bonny Doon Vineyards▭ Swedish Dream
Distribution · 30% of score17·4
S
carried in 4 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bonny Doon Vineyards
only Swedish Dream
no top category Bonny Doon Vineyards doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Bonny Doon Vineyards · 3
only Swedish Dream · 0
no exclusive doors — everywhere Swedish Dream is, Bonny Doon Vineyards is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bonny Doon Vineyards · Swedish Dream