Borgo Rovagnati vs Creminelli Fine Meats · Bay Area shelf head-to-head
Borgo Rovagnati and Creminelli Fine Meats, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Creminelli Fine Meats carries more Brand PowerCreminelli Fine Meats is in more Bay Area grocersCreminelli Fine Meats fields the deeper lineupBorgo Rovagnati sits further up the premium end
Borgo Rovagnati
Creminelli Fine Meats
17
brand power
56
4
products
31
2
categories
5
3
subcategories
6
2
grocers
13
$3.55
price per oz
$3.64
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Borgo Rovagnati▭ Creminelli Fine Meats
Distribution · 30% of score8·54
B
carried in 2 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Borgo Rovagnati
no top category Creminelli Fine Meats doesn’t also play in.
only Creminelli Fine Meats
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Borgo Rovagnati · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Borgo Rovagnati · Creminelli Fine Meats
