Boschi vs La Tourangelle · Bay Area shelf head-to-head
Boschi and La Tourangelle, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
La Tourangelle carries more Brand PowerLa Tourangelle is in more Bay Area grocersLa Tourangelle fields the deeper lineupLa Tourangelle sits further up the premium end
Boschi
La Tourangelle
11
brand power
51
2
products
28
1
categories
3
1
subcategories
11
2
grocers
18
$21.96
avg price
$17.02
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Boschi▭ La Tourangelle
Distribution · 30% of score8·75
B
carried in 2 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Boschi
no top category La Tourangelle doesn’t also play in.
only La Tourangelle
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Boschi · 0
no exclusive doors — everywhere Boschi is, La Tourangelle is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Boschi · La Tourangelle