Bota Box vs Kendall-Jackson · Bay Area shelf head-to-head
Bota Box and Kendall-Jackson, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bota Box carries more Brand Power
Bota Box
Kendall-Jackson
26
brand power
20
7
products
5
3
categories
2
7
subcategories
4
3
grocers
3
$21.49
avg price
$16.79
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bota Box▭ Kendall-Jackson
Distribution · 30% of score13·13
B
K
carried in 3 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score44·34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bota Box
only Kendall-Jackson
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Bota Box · 1
only Kendall-Jackson · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bota Box · Kendall-Jackson
