Bourbon Barrel Foods vs San-j · Bay Area shelf head-to-head
Bourbon Barrel Foods and San-j, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
San-j carries more Brand PowerSan-j is in more Bay Area grocersSan-j fields the deeper lineupBourbon Barrel Foods sits further up the premium end
Bourbon Barrel Foods
San-j
13
brand power
46
3
products
19
2
categories
3
3
subcategories
8
3
grocers
18
$2.76
price per fl oz
70.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bourbon Barrel Foods▭ San-j
Distribution · 30% of score13·75
B
carried in 3 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Condiments1 vs 2 SKUs
B
<1% of shelf
only Bourbon Barrel Foods
no top category San-j doesn’t also play in.
only San-j
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Bourbon Barrel Foods · 0
no exclusive doors — everywhere Bourbon Barrel Foods is, San-j is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bourbon Barrel Foods · San-j