Bowl'd vs Wildbrine · Bay Area shelf head-to-head
Bowl'd and Wildbrine, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Wildbrine carries more Brand PowerWildbrine is in more Bay Area grocersWildbrine fields the deeper lineup
Bowl'd
Wildbrine
17
brand power
48
4
products
14
3
categories
3
3
subcategories
4
1
grocers
16
$13.62
avg price
$9.24
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bowl'd▭ Wildbrine
Distribution · 30% of score4·67
B
carried in 1 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bowl'd
only Wildbrine
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Bowl'd · 0
no exclusive doors — everywhere Bowl'd is, Wildbrine is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bowl'd · Wildbrine