Boxford Bakehouse vs Now Real Food · Bay Area shelf head-to-head
Boxford Bakehouse and Now Real Food, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Now Real Food carries more Brand PowerNow Real Food is in more Bay Area grocersNow Real Food fields the deeper lineupBoxford Bakehouse sits further up the premium end
Boxford Bakehouse
Now Real Food
12
brand power
36
4
products
18
1
categories
7
4
subcategories
9
1
grocers
2
$2.85
price per oz
99.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Boxford Bakehouse▭ Now Real Food
Distribution · 30% of score4·8
carried in 1 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Boxford Bakehouse
no top category Now Real Food doesn’t also play in.
only Now Real Food
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Boxford Bakehouse · 1
only Now Real Food · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Boxford Bakehouse · Now Real Food
