Boylan Bottling vs Fever-tree · Bay Area shelf head-to-head
Boylan Bottling and Fever-tree, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Fever-tree carries more Brand PowerFever-tree is in more Bay Area grocersFever-tree fields the deeper lineup
Boylan Bottling
Fever-tree
37
brand power
63
22
products
43
2
categories
5
6
subcategories
9
10
grocers
20
24.2¢
price per fl oz
30.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Boylan Bottling▭ Fever-tree
Distribution · 30% of score42·83
carried in 10 of 24 Bay Area grocers·carried in 20 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Sparkling Water4 vs 3 SKUs
only Boylan Bottling
no top category Fever-tree doesn’t also play in.
only Fever-tree
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Boylan Bottling · 2
only Fever-tree · 12
both sides measured by the same instruments on the same shelves · see each brand’s full page: Boylan Bottling · Fever-tree