Briannas vs Fresh Gourmet · Bay Area shelf head-to-head
Briannas and Fresh Gourmet, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Fresh Gourmet carries more Brand PowerBriannas is in more Bay Area grocersBriannas fields the deeper lineup
Briannas
Fresh Gourmet
57
brand power
66
39
products
25
3
categories
5
11
subcategories
5
17
grocers
9
44.4¢
price per oz
87.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Briannas▭ Fresh Gourmet
Distribution · 30% of score71·38
carried in 17 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Briannas
only Fresh Gourmet
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Briannas · 9
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Briannas · Fresh Gourmet
