Briannas vs Nago · Bay Area shelf head-to-head
Briannas and Nago, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Briannas carries more Brand PowerBriannas is in more Bay Area grocersBriannas fields the deeper lineupNago sits further up the premium end
Briannas
Nago
57
brand power
41
39
products
10
3
categories
5
11
subcategories
6
17
grocers
9
44.4¢
price per oz
91.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Briannas▭ Nago
Distribution · 30% of score71·38
carried in 17 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Briannas
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Briannas · 8
both sides measured by the same instruments on the same shelves · see each brand’s full page: Briannas · Nago