Brightland vs Yiayia And Friends · Bay Area shelf head-to-head
Brightland and Yiayia And Friends, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Brightland carries more Brand PowerBrightland is in more Bay Area grocersBrightland fields the deeper lineupBrightland sits further up the premium end
Brightland
Yiayia And Friends
34
brand power
15
18
products
4
3
categories
2
4
grocers
1
$34.87
avg price
$34.37
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Brightland▭ Yiayia And Friends
Distribution · 30% of score17·4
Y
carried in 4 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score78
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Brightland
only Yiayia And Friends
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Brightland · 3
only Yiayia And Friends · 0
no exclusive doors — everywhere Yiayia And Friends is, Brightland is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Brightland · Yiayia And Friends