British Organic Dairy Co. vs Kerrygold · Bay Area shelf head-to-head
British Organic Dairy Co. and Kerrygold, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
carried in 4 of 24 Bay Area grocers·carried in 20 of 24 Bay Area grocers
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only British Organic Dairy Co.
no top category Kerrygold doesn’t also play in.
only Kerrygold
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
no exclusive doors — everywhere British Organic Dairy Co. is, Kerrygold is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: British Organic Dairy Co. · Kerrygold
