Brooklyn Delhi vs Indian Bento · Bay Area shelf head-to-head
Brooklyn Delhi and Indian Bento, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Brooklyn Delhi carries more Brand PowerBrooklyn Delhi is in more Bay Area grocersBrooklyn Delhi sits further up the premium end
Brooklyn Delhi
Indian Bento
41
brand power
29
12
products
14
4
categories
4
7
subcategories
5
8
grocers
1
95.6¢
price per oz
74.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Brooklyn Delhi▭ Indian Bento
Distribution · 30% of score33·4
B
carried in 8 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score63
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Brooklyn Delhi
only Indian Bento
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Brooklyn Delhi · 7
only Indian Bento · 0
no exclusive doors — everywhere Indian Bento is, Brooklyn Delhi is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Brooklyn Delhi · Indian Bento
