Brooklyn Delhi vs Patak's · Bay Area shelf head-to-head
Brooklyn Delhi and Patak's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Patak's is in more Bay Area grocersPatak's fields the deeper lineupBrooklyn Delhi sits further up the premium end
Brooklyn Delhi
Patak's
41
brand power
38
12
products
16
4
categories
4
7
subcategories
6
8
grocers
11
95.6¢
price per oz
59.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Brooklyn Delhi▭ Patak's
Distribution · 30% of score33·46
B
P
carried in 8 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score63·74
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Brooklyn Delhi
only Patak's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Brooklyn Delhi · 2
only Patak's · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Brooklyn Delhi · Patak's
