Built vs Clif Bar · Bay Area shelf head-to-head
Built and Clif Bar, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Clif Bar carries more Brand PowerClif Bar is in more Bay Area grocersClif Bar fields the deeper lineupBuilt sits further up the premium end
Built
Clif Bar
40
brand power
56
18
products
42
2
categories
3
2
subcategories
4
8
grocers
18
$2.58
price per oz
$1.26
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Built▭ Clif Bar
Distribution · 30% of score33·75
carried in 8 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Built
only Clif Bar
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Built · 1
only Clif Bar · 11
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Built · Clif Bar
