Built vs Quest · Bay Area shelf head-to-head
Built and Quest, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Quest carries more Brand PowerQuest is in more Bay Area grocersQuest fields the deeper lineup
Built
Quest
40
brand power
53
18
products
34
2
categories
7
8
grocers
12
$2.58
price per oz
$2.32
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Built▭ Quest
Distribution · 30% of score33·50
carried in 8 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Built
no top category Quest doesn’t also play in.
only Quest
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Built · 1
only Quest · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Built · Quest
