Buitoni vs It's That Simple · Bay Area shelf head-to-head
Buitoni and It's That Simple, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Buitoni carries more Brand PowerBuitoni is in more Bay Area grocersBuitoni fields the deeper lineup
Buitoni
It's That Simple
36
brand power
22
30
products
4
4
categories
3
10
subcategories
4
7
grocers
4
67.4¢
price per oz
63.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Buitoni▭ It's That Simple
Distribution · 30% of score29·17
I
carried in 7 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score92
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Prepared Meals1 vs 1 SKUs
only Buitoni
only It's That Simple
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Buitoni · 4
only It's That Simple · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Buitoni · It's That Simple