it's that simple
It's That Simple runs 4 products across 3 categories, stocked in 4 of 24 Bay Area grocers. Its biggest footprint is pasta, at <1% of the shelf. A niche presence · Brand Power 20/100.
Shelf presence
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 4 of 24 Bay Area grocers. how many stores stock the brand.
4 products in the catalog. how deep the product line is (saturating).
spans 3 categories · 4 subcategories. how many categories the brand plays in (saturating).
Where it owns shelf
each bar is the % of that category's SKUs that are It's That Simple (full bar = 100% of the shelf), grouped by department.
Top competitors
the brands crowding the same categories as It's That Simple · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
The lineup
every It's That Simple product in stock, cheapest first.
Sold at
Where to find It's That Simple · Bay Area
13 storefronts across 4 grocers carry it · tap a pin to open the store.
Opportunities
New doors · no It's That Simple in our capture yet
Bay Area grocers where neither the digital catalog nor our shelf photos show It's That Simple· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with It's That Simple Spaghetti · its most-distributed SKU (2 doors) in Spaghetti Pasta, the biggest opening. The closest open door is Rainbow Grocery Cooperative · 4 rivals already on that shelf.
